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GfK Audience Research Bulgaria GARB
From its' position as a market leader in quantitative media research in Europe, GfK Group established a dedicated media research company in Bulgaria.
At GfK Audience Research Bulgaria, we provide audience measurement of television.
GfK Audience Research Bulgaria (GARB), was specifically established for this purpose and has been measuring official TV ratings since the end of 2006.
We provide the expertise, the vision, the specialized research techniques and analysis tools to help our clients advance their market position and meet the challenges facing 21st Century media owners and advertisers.
Our instruments are reflecting the developments of the international markets. They are designed to deliver reliable results and neutral information as a basis for a well-founded decision-making and thus to improve our clients market positions.