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Media know-how at the touch of a button
This knowledge, which is the raw material of the 21st century, has to be refined, however, before advertisers, media and programme planners can translate it into practice in line with the market.
Specialist software systems make it easier for the GfK customers to analyze the data.
Users can access standardized performance figures on, for example, market share or viewing time, at the touch of a button. These figures are always based on the most precise original data for a completely free definition of target groups. More in-depth questions – who are the regular viewers of a particular TV programme? When and where do the viewers change channel? – can be answered representatively using pc tv. Audience research plays a central role in a media owner’s business. As such, the processing of this information must be of the highest technical standards, and the results delivered within hours of data capture, within high-performance evaluation software systems.
TC reporter
Audience research plays a central role in a media owner’s business. As such, the processing of this information must be of the highest technical standards, and the results delivered within hours of data capture, within high-performance evaluation software systems. We prepared for our clients the best solution: The Telecontrol Reporter - special software system that make easier for our customers to analyze the data.
TV Planet
TV Planet is a media planning and media analysis system, which is used for TV campaigns. It is designed for television planners, buyers and broadcasters.
Using TV Planet we make able our clients to benefit from the verylatest technology for survey research, leading to faster, more effective data capture and analysis.