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TV Planet (Pulse Train)
The advertising monitoring is one of the most important parts in the system of
measuring the TV Audience in Bulgaria.
This information is not only important for the TV stations but for the advertising agencies and their clients as well.
Pulse Train Ltd. is a leading international supplier of specialist software and services to the marketing, market research and media research industries.
Their software products are used by over 100 organisations in 25 countries and include many of the world's leading research agencies.
TV Planet is a media planning and media analysis system, which is used for TV campaigns. It is designed for television planners, buyers and broadcasters.
-TV Planet is a media planning software for use with the TV data – helps to create best possible TV plans
-Historical TV audience data and transmission log are used as input data
-Planning is performed on the individual basis
-Includes Optimizer window for automated building of optimal media plans
Using TV Planet we make able our clients to benefit from the very latest technology for survey research, leading to faster, more effective data capture and analysis.
For more information please see the presentation or directly contact us. We would be very happy to get together with you and show you some of the functions of our system in order to assist you in your decision making process.
