• Solutions
• Technology

Solutions

GARB Audience Research Bulgaria now offers a comprehensive range of media research tools to deliver innovative, technology - driven research solutions.
Drawing on our leading position in traditional media measurement, together with GfK’s innovative electronic measurement technologies, we provide clients with precise and accurate information on the size and profile of the audience of the TV media. This includes:

• Audience Measurement Services, using innovative personal and set-top electronic audience measurement technologies
• content research to help the media owner to develop and optimize its output
• audience insight to inform the media owner of the changing patterns of behavior of its consumers
• measurement of advertising efficiency

Technical Solutions

GARB Audience Research Bulgaria survey the following signal receptions with technical solutions as follows:

1. Signal Reception: Terrestrial Reception (Analog)

Devices to measure: We use Telecontrol 8 or Telecontrol 8 Standart devices (Telecontrol 8 Standart for older TV-sets)

2. Signal Reception: Cable (Analog)

Devices to measure: Telecontrol 8 / Telecontrol 8 Standart

3. Signal Reception: Digital Sattelite Television (Bulsatcom, TotalTV, Free satellite)

Devices to measure: Dreambox 7020 + Telecontrol 8 / Telecontrol 8 Standart

4. Signal Reception: Digital Cable and Digital Terrestrial

Devices to measure: Telecontrol 8 + SIP Adapter (SIP – Screen Interface Processing is additional electronical component placed inside Telecontrol 8 device)

In relation to TV-sets, GARB measures all kinds of models, from the latest technologies (Plasma/LCD/LED TV-sets) to oldest models (VelikoTarnovo, Elektron, Sofia 81).